1. Introduction

Welcome to Lucifire Bikes! We are committed to protecting your privacy and handling your personal information transparently and securely. This Privacy Policy explains what personal information we collect from you when you interact with our website, products, and services, how we collect it, why we use it, and how we protect it. It also outlines your rights regarding your personal information.

 

By using our website or services, you agree to the collection and use of information in accordance with this policy.

 

2. Who We Are

Lucifire Bikes is responsible for your personal information. You can contact us using the details provided at the end of this policy.

 

3. Information We Collect

We may collect various types of personal information depending on how you interact with us. This can include:

•Identity & Contact Data: First name, last name, email address, phone number, billing address, shipping address.

•Transaction Data: Details of payments to and from you, and products or services purchased.

•Technical Data: IP address, browser type and version, time zone setting, browser plug-ins, operating system, platform, and other device-related technology.

•Usage Data: Information about how you use our website, products, and services (e.g., pages visited, time spent on the site).

•Marketing & Communication Data: Your preferences in receiving marketing communications and your communication preferences.

 

We generally do not collect sensitive personal data unless necessary and with your explicit consent.

 

4. How We Collect Your Information

We collect information through the following methods:

 

a) Direct Interactions

You may provide personal information by filling in forms or communicating with us via post, phone, email, or other means. This includes when you:

•Purchase our products or services

•Create an account on our website

•Subscribe to newsletters or marketing communications

•Participate in promotions or contests

•Contact customer support or provide feedback

 

b) Automated Technologies

As you interact with our website, we may automatically collect Technical and Usage Data using cookies, server logs, and similar technologies.

 

c) Third Parties

We may receive personal data from third-party sources such as:

•Analytics providers (e.g., Google Analytics)

•Payment gateways and delivery partners

 

5. How and Why We Use Your Information

We use your personal data only when legally permitted. Common purposes include:

•To Fulfill Orders: Processing payments, managing deliveries, and completing purchases.

(Legal Basis: Contract Performance)

•To Manage Our Relationship: Communicating updates, responding to inquiries, and providing customer support.

(Legal Basis: Contract Performance, Legitimate Interests)

•To Improve Our Services: Analyzing website usage and improving products, services, and customer experience.

(Legal Basis: Legitimate Interests)

•For Marketing: Sending promotional communications where you have opted in or where permitted by law. You can opt out at any time.

(Legal Basis: Consent or Legitimate Interests)

•For Legal Compliance: Meeting legal and regulatory obligations.

(Legal Basis: Legal Obligation)

 

We will only use your personal data for the purposes for which it was collected unless required or permitted by law.

 

6. Sharing Your Information

We respect your privacy and do not sell your personal data. However, we may share your information with trusted third parties when necessary, including:

•Payment Processors – for secure payment handling

•Shipping & Logistics Partners – to deliver your orders

•Marketing & Analytics Platforms – for email campaigns and website analytics

•IT & Hosting Providers – for website operation and security

•Legal & Professional Advisors – including auditors, lawyers, and insurers

•Government or Regulatory Authorities – when legally required

 

All third parties are required to respect the security of your personal data.

 

7. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights regarding your personal data, please contact us:

 

 Email: bikes@lucifirebikes.com

 Phone: +91 92540 32562

 Postal Address:Shed No-3  Khewat No-331, Khatoni No-344,

7 1/2 Biswa 77,

VPO Kahni, Near Panipat–Rohtak Highway,

Rohtak, Haryana – 124303